When you’re listing a property online, getting the aesthetics right is a must. Many brokers will put up a blurry photo of a property, or worse, won’t include one at all. Imagine you were searching for a home to purchase. Would you click on a listing or want more information about a property you couldn’t see?

In all likelihood, the answer is no. Humans are looking for instant gratification, especially when they are about to spend a large amount of money on something. So, choosing the right property profile photo becomes paramount to a successful online listing. People shopping online for a home will want to know what their future residence looks like. That’s why it’s critical to pick a photo that will give the best first impression possible to your potential buyers. A clear, crisp photo of the exterior is the best way to give them that.

Choose a photo that showcases the front of the house. A visually appealing image will capture your viewer’s attention, and they will click through your listing to see more photos, gathering more information about your listing simultaneously. Thumbing through professional-looking photos online gives people the sensation that you are professional and worthy of their business, not to mention helps them imagine themselves living in the home that you are trying to sell.